Google Search Console: Fixing Crawlability Issues for Your Online Casino

Fixing crawlability issues in Google Search Console is essential for ensuring that your online casino’s pages are properly indexed and ranked in Google’s search results.

Here’s a step-by-step guide to help you identify and resolve crawlability issues:

Access Google Search Console

If you haven’t already, sign in to Google Search Console (GSC) using your Google account. Add and verify your website property if it’s not already added.

Navigate to the Pages Section

In the GSC dashboard, select the property (website) you want to work on. Then, go to the “Indexing>Pages” section.

This is where you’ll find information about crawlability issues.

Review “Why pages aren’t indexed”

You’ll see a list of crawl errors.

These errors are categorized into different reasons. Some common reasons include:

Not Found (404)

404 errors indicate that the page no longer exists or there’s a broken link. To fix this, you can either restore the missing page or set up 301 redirects to relevant content.

Blocked by robots.txt

Ensure that your robots.txt file is correctly configured. It should not block important pages from being crawled. You can use the “Robots.txt Tester” in GSC to check and update your robots.txt file.

Server error (5xx)

Server errors can be caused by problems on your hosting server. Check your server logs and reach out to your hosting provider to resolve these issues.

Excluded by ‘noindex’ tag

If certain pages have a noindex meta tag or HTTP header, consider whether this is intentional. Remove the noindex tag/header if indexing is desired.

More Tips to Fix Crawlability Issues

Inspect URL

In GSC, you can use the “Inspect URL” tool to see how Googlebot views a specific page on your website.

This can help you identify any rendering issues or blocked resources.

Submit a Sitemap

If you’ve made significant changes or fixed crawl errors, consider submitting an updated sitemap to GSC to prompt Google to re-crawl your site.

If you do not have a sitemap yet, you can use a sitemap generator to create one. It’s free and allows you to create a sitemap for your online casino of up to 500 pages.

Request Indexing

For specific pages that are important and have been fixed, you can use the “Request Indexing” feature in GSC to expedite their re-crawling.

Monitor Performance

Keep an eye on your website’s performance in Google Search Console to ensure that crawlability issues are not affecting your search rankings negatively.

By following these steps and regularly maintaining your website, you can effectively fix crawlability issues in Google Search Console and improve your website’s visibility in Google’s search results.

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